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“Inzicht in wat klanten en bezoekers echt willen”
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De belevingsmonitor is een onderzoeksprogramma dat inzicht geeft in hoe bezoekers en of inwoners van een stad/centrum/gebied een aangewezen winkelgebied beoordelen. Dit gebeurt aan de hand van een hedonisch model (hedonisch = beleving) waarbij de winkelbeleving centraal staat. Het model is ontworpen in samenwerking met Prof. Dr. C.N.A. Molenaar, buitengewoon hoogleraar aan de Erasmus Universiteit, om de hedonische waarde in een winkelgebied inzichtelijk te maken.
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Met de Belevingsmonitor onderzoeken we verschillende onderwerpen die samen de beleving van een winkel(gebied) bepalen. Denk hierbij aan onderwerpen zoals: openingstijden, winkeldiversiteit, bereikbaarheid (b.v. parkeergelegenheid), openbare voorzieningen, redenen om het gebied te bezoeken (of niet), frequentie van het bezoek, aantrekkelijkheid van het gebied (of dat van aangrenzende gebieden), de gezelligheid en sfeer van een centrum/gebied, veiligheid, digitale dienstverlening, horeca-aanbod en gastvrijheid. Vanzelfsprekend vraagt ieder gebied/centrum weer om haar eigen onderwerpen.
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Daarom de Belevingsmonitor:
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Direct inzicht in hoe bezoekers/bewoners(en klanten) een winkelgebied/centrum beoordelen.
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Effectieve dataverzameling online (Facebook, Twitter en websites) aangevuld met offline (enquetes op straat).
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De belevingsmonitor is een lange termijn traject. Na de eerste meting wordt op vooraf vastgestelde momenten in de toekomst wederom gemeten. Zo is progressie/verandering direct inzichtelijk!
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Inmiddels in 8 steden/winkelgebieden actief waaronder: Veghel, Venlo, Nieuwkoop, Schagen, Den Helder, Enkhuizen, Texel en Hollandskroon.
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Interesse of wilt u meer informatie? Vul onderstaand contactformulier in.
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De belevingsmonitor is een samenwerking tussen:
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