Home

[fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”0″ padding_bottom=”20″ padding_left=”0″ padding_right=”0″ hundred_percent=”yes” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][imageframe lightbox=”no” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”center” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe][/fullwidth][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_text]

“Inzicht in wat klanten en bezoekers echt willen”

[/fusion_text][/one_full][fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”20″ padding_bottom=”20″ padding_left=”0″ padding_right=”0″ hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”middenblok” id=””][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][content_boxes settings_lvl=”child” layout=”icon-with-title” columns=”1″ icon_align=”left” title_size=”23px” title_color=”#5fa7a7″ body_color=”#ffffff” backgroundcolor=”#ffffff” icon_circle=”” icon_circle_radius=”” iconcolor=”” circlecolor=”” circlebordercolor=”#ffffff” circlebordersize=”” outercirclebordercolor=”#ffffff” outercirclebordersize=”” icon_size=”” icon_hover_type=”” link_type=”” link_area=”” linktarget=”” animation_delay=”” animation_type=”0″ animation_direction=”left” animation_speed=”0.1″ margin_top=”” margin_bottom=”” class=”” id=””][content_box title=”Wat is de belevingsmonitor?” icon=”fa-info” backgroundcolor=”#073b50″ iconcolor=”#ffffff” circlecolor=”#073b50″ circlebordercolor=”” circlebordersize=”” outercirclebordercolor=”” outercirclebordersize=”” iconrotate=”” iconspin=”no” image=”” image_width=”100″ image_height=”100″ link=”” linktext=”” linktarget=”_self” animation_type=”” animation_direction=”” animation_speed=””]

De belevingsmonitor is een onderzoeksprogramma dat inzicht geeft in hoe bezoekers en of inwoners van een stad/centrum/gebied een aangewezen winkelgebied beoordelen. Dit gebeurt aan de hand van een hedonisch model (hedonisch = beleving) waarbij de winkelbeleving centraal staat. Het model is ontworpen in samenwerking met Prof. Dr. C.N.A. Molenaar, buitengewoon hoogleraar aan de Erasmus Universiteit, om de hedonische waarde in een winkelgebied inzichtelijk te maken.

[/content_box][/content_boxes][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][content_boxes settings_lvl=”child” layout=”icon-with-title” columns=”1″ icon_align=”left” title_size=”21px” title_color=”#5fa7a7″ body_color=”#ffffff” backgroundcolor=”#ffffff” icon_circle=”” icon_circle_radius=”” iconcolor=”” circlecolor=”” circlebordercolor=”#ffffff” circlebordersize=”” outercirclebordercolor=”#ffffff” outercirclebordersize=”” icon_size=”” icon_hover_type=”” link_type=”” link_area=”” linktarget=”” animation_delay=”” animation_type=”0″ animation_direction=”left” animation_speed=”0.1″ margin_top=”” margin_bottom=”” class=”” id=””][content_box title=”Wat onderzoekt de belevingsmonitor?” icon=”fa-search” backgroundcolor=”#073b50″ iconcolor=”#ffffff” circlecolor=”#073b50″ circlebordercolor=”” circlebordersize=”” outercirclebordercolor=”” outercirclebordersize=”” iconrotate=”” iconspin=”no” image=”” image_width=”100″ image_height=”100″ link=”” linktext=”” linktarget=”_self” animation_type=”” animation_direction=”” animation_speed=””]

Met de Belevingsmonitor onderzoeken we verschillende onderwerpen die samen de beleving van een winkel(gebied) bepalen. Denk hierbij aan onderwerpen zoals: openingstijden, winkeldiversiteit, bereikbaarheid (b.v. parkeergelegenheid), openbare voorzieningen, redenen om het gebied te bezoeken (of niet), frequentie van het bezoek, aantrekkelijkheid van het gebied (of dat van aangrenzende gebieden), de gezelligheid en sfeer van een centrum/gebied, veiligheid, digitale dienstverlening, horeca-aanbod en gastvrijheid. Vanzelfsprekend vraagt ieder gebied/centrum weer om haar eigen onderwerpen.

[/content_box][/content_boxes][/one_half][/fullwidth][fullwidth background_color=”#227373″ background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”35px” padding_bottom=”20px” padding_left=”10%” padding_right=”10%” hundred_percent=”yes” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=”middenblok”][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”6%” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][fusion_text]

Daarom de Belevingsmonitor:

[/fusion_text][checklist icon=”fa-check” iconcolor=”#5caca7″ circle=”no” circlecolor=”” size=”38px” class=”” id=””][li_item icon=”fa-search”]

Direct inzicht in hoe bezoekers/bewoners(en klanten) een winkelgebied/centrum beoordelen.

[/li_item][li_item icon=”fa-pencil-square-o”]

Effectieve dataverzameling online (Facebook, Twitter en websites) aangevuld met offline (enquetes op straat).

[/li_item][li_item icon=”fa-line-chart”]

De belevingsmonitor is een lange termijn traject. Na de eerste meting wordt op vooraf vastgestelde momenten in de toekomst wederom gemeten. Zo is progressie/verandering direct inzichtelijk!

[/li_item][li_item icon=”fa-map-marker”]

Inmiddels in 8 steden/winkelgebieden actief waaronder: Veghel, Venlo, Nieuwkoop, Schagen, Den Helder, Enkhuizen, Texel en Hollandskroon.

[/li_item][/checklist][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”#227373″ background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”6%” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][fusion_text]

Interesse of wilt u meer informatie? Vul onderstaand contactformulier in.

[/fusion_text][fusion_text][contact-form-7 id=”98″ title=”Contactformulier 1″][/fusion_text][/one_half][/fullwidth][fullwidth background_color=”#ffffff” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”20″ padding_bottom=”20″ padding_left=”0″ padding_right=”0″ hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_text]

De belevingsmonitor is een samenwerking tussen:

[/fusion_text][one_third last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][imageframe lightbox=”no” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”http://www.cormolenaar.nl” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe][/one_third][one_third last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][imageframe lightbox=”no” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe][/one_third][one_third last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][imageframe lightbox=”no” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”http://www.evize.nl” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe][/one_third][/fullwidth]